Since the creation of our mock store for the
class, its development has moved at a rapid pace. At our last class, we divided duties among each other and I was given the task of creating a logo for our store. Before class had even ended, I was sketching up all kinds of ideas in my notebook. Academy of Art
Our presentation will consist of four large presentation boards each outlining a different aspect of our store. The first will be our merchandise board and will contain an overview of a few of the brands featured in our store. In the week before, we had decided to support as many eco-friendly products as we could. This meant we wanted companies that did not outsource, made products from recycled material, used sustainable resources, etc. At first we thought it would be difficult to find brands that fit both our ‘green’ requirement and style vision, however we soon learned there were a plethora of websites that assisted our search. With our merchandise chosen, one of the students offered to make a floor plan of our store that would detail where our chosen woman, men, and lifestyle products (everything from body care products to home products) would be placed.
Our final board is our customer profile. Last week we were taught the importance of knowing the customers you are selling to, so we brainstormed who exactly our female and male customer would be. One of the students in our class is a writer who has written for several magazines and newspapers and whom took it upon herself to write the life bio of both a female and male customer. Our fourth board will have these customer bios and a picture of the ideal customer.
the girls I've become close with